MEET ALICE MA

Photo Credit: @alicemapy

Could you tell us about yourself?

My name is Alice, and I am the Managing Director at Zynthesis. Zynthesis is a leading boutique agency specializing in strategies, digital marketing and public relations. Our areas of expertise include formulating impactful strategies, overseeing social media platforms, managing public relations, and implementing highly successful campaigns for clients, from luxury, art, to lifestyle brands.

 What is the most meaningful part of your job?

My expertise lies in implementing brand launches, campaigns, and events for my clients, diligently planning and executing them from inception to successful fruition, which gives me and my team joy. My clientele primarily consists of luxury and lifestyle brands, and I also collaborate with various artists and art galleries to promote their work. It is not uncommon for me to develop strong friendships with clients as a result of our collaborative efforts.

Tell us more on your recent travels and ideal travel destinations for this winter?

I recently returned from Niseko! I also have a marketing company located in Niseko, known as Niseko Marketing. Our clientele consists of real estate, hospitality, and retail businesses. The temperature was a chilly -4°C when I was walking on the streets. I visited Niseko not only for work but also to enjoy the breathtaking powdery snow. I am also a the co-owner of Lots of Powder, a multi-brand fashion and accessories lifestyle shop on the busiest street in Hirafu.
For this winter, my dream destination would be Crochevel. I've heard that the slopes there are significantly larger and wider, and the après-ski culture and party scene are absolutely fantastic.

What are your must-have travel fashion items?

My must-have travel fashion item has to be a cashmere sweater, it keeps me warm under the cold weather, I can also layer it with my cropped top, and down jacket and feel chic and comfortable.

Photo Credit: @alicemapy

Photo Credit: @alicemapy

What does your look tell about your personality? Describe your style in 3 words.

My style can be best described as minimalist, monochromatic, and low-key glamorous. I have a strong inclination towards black-on-black outfits, while at work, I am often seen in empowering yet comfortable pieces such as blazers and suits, however, during events or leisure time, I prefer clothing that accentuates my curves while exuding an hint of chicness.

What is the most enduring/ long-lasting apparel piece in your wardrobe? Why?

The most enduring and long-lasting apparel piece in my wardrobe is a mink jacket that holds a special sentimental value. It was a gift from my mother, making it even more meaningful. Fur has always been considered timeless and continues to be a staple in winter wardrobes. Its durability ensures that it remains a versatile piece, keeping me warm and stylish for years to come. Another enduring item is a cashmere top from DCV, which I frequently wear during winter and while traveling to Niseko. Its luxurious material and exceptional quality make it a trusted companion that withstands the test of time.

Photo Credit: @alicemapy

 Photo Credit: @alicemapy

What are the essential qualities when it comes to a “timeless” fashion piece?

When it comes to a "timeless" fashion piece, there are several essential qualities to consider. It should boast a classic design that transcends trends and remains relevant throughout the years. Versatility is key, allowing for various styling options and the ability to effortlessly pair it with other items in your wardrobe. High-quality materials play a crucial role in ensuring durability, allowing the piece to withstand the test of time. Neutral colors and minimalist details contribute to its timeless appeal, making it easy to coordinate with different outfits. Comfort is paramount as a timeless fashion piece should not only be stylish but also wearable for extended periods, guaranteeing both style and comfort throughout its longevity.

How do you define whether a piece is comfortable, e.g. material and cutting?

In this phase of my life, I prioritize quality over quantity when it comes to fashion. I prefer investing in enduring pieces that prioritize comfort, such as those crafted from soft, breathable materials and featuring well-designed cuts and silhouettes.

What is your view toward sustainable fashion? How do you apply it to your daily life?

I am an advocate for sustainable fashion and I acknowledge there’s a growing trend among fashion brands to adopt more eco-friendly practices in clothing production. I prioritize selecting garments crafted from recycled materials, organic cotton, linen, etc. As they have significantly lower environmental footprints compared to conventional materials. Small actions make a difference.

Photo Credit: @alicemapy 

 Photo Credit: @alicemapy

Which DCV item is your favourite and blends into your wardrobe seamlessly?

My favorite DCV item is the cashmere black cropped top. I find myself reaching for it repeatedly due to its incredible versatility. It effortlessly pairs with blazers, sweaters, and any jacket, allowing me to create a variety of stylish looks. The softness of the fabric enhances the wearing experience and provides exceptional comfort. Not only does it keep me warm during colder seasons, but it also maintains a chic and elegant appearance, elevating any outfit I choose to wear it with.

Which DCV item(s) stand out to you the most?

The item that really stands out to me the most is the pants named THE NEPTUNE FLARE PANTS. The side stripe on it add a touch of glamour and sophistication, making it truly eye-catching.

Photo Credit: @alicemapy